Terms
The deal, in plain language.
These terms apply when you create a Watch account. Using Watch means you accept them.
Last updated September 15, 2026.
The service
Watch collects reviews, comments, and mentions from the sources you connect and prepares draft replies you can edit, copy, and post yourself. Watch does not post on your behalf. Coverage depends on what each platform allows us to read, and some platforms are limited or pending approval — the Sources page always states the current position.
Your account
You must give accurate account details, keep your password secure, and be responsible for everything done under your account. One account covers one business unless your plan says otherwise. We may suspend an account for non-payment, abuse, or activity that puts the service or other customers at risk.
Plans, billing, and changes
Paid plans are billed monthly in advance through our payment processor. Upgrades and downgrades take effect immediately and are prorated. Cancelling stops future charges and leaves your access in place until the end of the period you already paid for. If a payment fails we keep your access while the payment is retried, and will tell you. Plan limits — drafts, regenerations, sources, and businesses — are enforced as published on the Pricing page, and we may change prices with at least 30 days' notice by email.
Drafted replies
Drafts are generated by an AI model and are suggestions, not advice. You are responsible for reading, editing, and approving anything you publish. Drafts are written to avoid admitting fault or liability, but we cannot guarantee any particular wording or outcome.
Acceptable use
You agree not to use Watch to:
- monitor accounts or businesses you are not authorised to act for;
- post deceptive, harassing, or unlawful content, or anything that breaks the rules of the platform you post it to;
- scrape, resell, or redistribute the service, or attempt to bypass plan limits or security controls;
- generate content at a volume intended to overload the service.
Your content
You keep all rights to your business information and the feedback in your account. You grant us only the permission needed to run the service for you — to store, display, and process that content, including sending it to our model provider to produce drafts.
Availability and liability
We work to keep Watch available and accurate, but the service is provided as-is without warranties. We are not liable for indirect or consequential losses, for missed reviews caused by a platform outage or restriction, or for the consequences of a reply you chose to publish. Where liability cannot be excluded, it is limited to the amount you paid us in the previous 12 months.
Ending the agreement
You can delete your account at any time from Settings, which removes your data as described in the Privacy Policy. We may end the agreement with 30 days' notice, or immediately for a serious breach, and will refund any unused prepaid time if we do.
Contact
Questions about these terms: support@axialarc.com.